Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

December 21, 2015

Bazaarvoice Helps Auto Glass Retailer Generate Online Traffic

Safelite deployed Bazaarvoice Local to help collect ratings and reviews from customers and distribute the review content on local pages.

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December 11, 2015

The Top 5 Digital Business Trends for 2016

Learn the top 5 digital business trends that every business needs to be aware of in 2016, and how can you take advantage of them.

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December 9, 2015

Delivering Better Experiences in an Increasingly Connected Automotive World

With access to the world at our finger tips, providing unfiltered, accessible and consumer-driven content is priceless.

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December 8, 2015

The Current State of Consumer-Generated Content

Brands are no longer shying away from online commentary - they're embracing it.

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December 8, 2015

Bazaarvoice – Bad News, Good News

Two steps forward, one step back? Bazaarvoice CEO Gene Austin admits things haven’t entirely gone to plan.

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November 30, 2015

Are Fake Online Reviews Crushing Consumer Confidence?

While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them?

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November 24, 2015

Preparing for the Digitisation of the Workforce

Bazaarvoice relies on a worldwide team of more than 300 remote freelance workers to moderate online reviews for its clients.

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November 19, 2015

Fighting Back Against Fake Online Reviews

The latest numbers show almost 90% of online consumers have used reviews to figure out where to eat, sleep and what to buy. But there are also new numbers that reveal up to 30% could be fake.

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November 16, 2015

The 12 Austin Companies on Deloitte’s Fast 500 List

Bazaarvoice is ranked on the global financial consulting network Deloitte's Technology Fast 500 list.

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November 13, 2015

Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem

Bazaarvoice CMO says marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content.

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November 4, 2015

This Austin Company Is Trying to Rid the World of Fake Online Reviews

The big question: How accurate are online reviews? Are they coming from real consumers?

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October 27, 2015

Bazaarvoice Leads Charge for Authenticity in War on Fake Reviews

Many reviewers exploit the honor system that lets you leave reviews for products - something Austin’s own Bazaarvoice knows a lot about.

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October 26, 2015

How to Use Authenticity, Brands, and Visuals to Engage Millennials

Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. But if you can speak their language, you stand a better chance of engaging this powerful consumer segment.

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October 12, 2015

How a Foundation Brand Used Selfies to Triple Conversion Rates

Cover FX worked with Bazaarvoice, a user-generated content company, to figure out that its customers don’t identify with a model wearing the shade - they want to see real people wearing it.

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October 7, 2015

How To Prep Your E-commerce Store for Holiday Shoppers

E-commerce, security and digital marketing experts discuss 16 steps e-commerce business owners and managers should take this fall to maximize holiday sales.

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October 1, 2015

The Upsides of a Negative Review

Experts explain how online criticism can actually be good for your practice.

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September 30, 2015

Why Caution is Best When it Comes to Sharing Fans' Posts

Bazaarvoice uses digital tools in its work with brands, to find posts that have potential be valuable to them. And, as it has strict rules to keep product reviews authentic for its clients, the firm has baked in the process ways to seek permission to share those spontaneous posts from users and fans.

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September 28, 2015

Customer Trust: Hard Won, Easily Lost

Retailers have an enormous number of opportunities to forge, maintain, or break their customers’ trust.

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September 16, 2015

Social Media Data: Leveraging Real-time Information Streams to Boost Business

Monitoring and interacting with rich social data - which includes customer reviews on brands' sites and opinions posted on social networks - can inform and enhance marketers' product development, customer service and brand building efforts.

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July 30, 2015

CGC: The New Consumer Economy

Today, effective marketing is all about making use of consumer-generated content.

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July 27, 2015

STUDY: Boots Wins Over Dissatisfied Customers

The UK pharmacy chain is using Bazaarvoice's customer review software and best practices to turn unhappy customers into advocates.

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July 23, 2015

Shoppers Plan To Curb Back-To-School Spending

40% of students and 66% of parents research and compare products online before even entering a store. As they research online, they refer to product reviews and Q&As.

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July 16, 2015

Report: User Reviews Have a Powerful Impact Online and Offline

A new report from Bazaarvoice, based on data from more than 57 million online reviews, demonstrates how impactful consumer-generated content is for your brand.

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July 14, 2015

Beware of Online Words That Can Lead to a Libel Charge

Despite lawmakers’ good intentions, cases of libel or slander seem to be on the increase. At the heart of this growth is a sharp rise in claims brought in response to online postings on social media, review sites and blogs.

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July 9, 2015

9 Ways Mobile and Social Tech Improves the Retail Shopping Experience

Retail and ecommerce experts share their tips on how stores can enhance the in-store shopping experience with mobile and social media technology.

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June 18, 2015

Customer Rants and Raves Provide Valuable Data for Philips

The Dutch electronic giant is using data drawn from customer reviews and ratings to market its products, drive new product development and even appraise its own staff.

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June 11, 2015

Playtex Baby Discovers New Insight Through User-Born Content

The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.

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June 10, 2015

How to Spark (and Sustain) Brand Love and Passion

Three ways that marketers can generate word of mouth - and three ways to keep the conversations going.

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June 9, 2015

How Adidas, Amazon, Jaguar and GHD are building advocacy with user-generated content

CGC is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word-of-mouth recommendations.

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June 9, 2015

How Adidas, Amazon, Jaguar and GHD are building advocacy with user-generated content

Consumer-generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word-of-mouth recommendations.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

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