We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.
December 21, 2015
Safelite deployed Bazaarvoice Local to help collect ratings and reviews from customers and distribute the review content on local pages.
December 9, 2015
With access to the world at our finger tips, providing unfiltered, accessible and consumer-driven content is priceless.
November 30, 2015
While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them?
November 16, 2015
Bazaarvoice is ranked on the global financial consulting network Deloitte's Technology Fast 500 list.
November 13, 2015
Bazaarvoice CMO says marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content.
November 4, 2015
The big question: How accurate are online reviews? Are they coming from real consumers?
October 27, 2015
Many reviewers exploit the honor system that lets you leave reviews for products - something Austin’s own Bazaarvoice knows a lot about.
October 26, 2015
Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. But if you can speak their language, you stand a better chance of engaging this powerful consumer segment.
October 12, 2015
Cover FX worked with Bazaarvoice, a user-generated content company, to figure out that its customers don’t identify with a model wearing the shade - they want to see real people wearing it.
October 7, 2015
E-commerce, security and digital marketing experts discuss 16 steps e-commerce business owners and managers should take this fall to maximize holiday sales.
September 30, 2015
Bazaarvoice uses digital tools in its work with brands, to find posts that have potential be valuable to them. And, as it has strict rules to keep product reviews authentic for its clients, the firm has baked in the process ways to seek permission to share those spontaneous posts from users and fans.
September 16, 2015
Monitoring and interacting with rich social data - which includes customer reviews on brands' sites and opinions posted on social networks - can inform and enhance marketers' product development, customer service and brand building efforts.
July 16, 2015
A new report from Bazaarvoice, based on data from more than 57 million online reviews, demonstrates how impactful consumer-generated content is for your brand.
July 14, 2015
Despite lawmakers’ good intentions, cases of libel or slander seem to be on the increase. At the heart of this growth is a sharp rise in claims brought in response to online postings on social media, review sites and blogs.
July 9, 2015
Retail and ecommerce experts share their tips on how stores can enhance the in-store shopping experience with mobile and social media technology.
June 18, 2015
The Dutch electronic giant is using data drawn from customer reviews and ratings to market its products, drive new product development and even appraise its own staff.
June 11, 2015
The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.
June 9, 2015
CGC is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word-of-mouth recommendations.
June 9, 2015
Consumer-generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word-of-mouth recommendations.