Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

April 19, 2016

Bazaarvoice Unveils CGC Index To Help Marketers

Bazaarvoice revealed the launch of its inaugural CGC index -- a first-of-its-kind deep-drive analysis of the business impact consumer-generated content has on sales conversion, ROI, and long-term customer loyalty.

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March 21, 2016

Why Businesses Should Embrace the ROBO Economy

A recent study published by Bazaarvoice finally offers a clear understanding of ROBO behaviour in 2016.

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March 15, 2016

SXSW Panel: Changing Tech Industry Demographics Starts with the Individual

Encouraging more women to seek careers in the technology sector will require individuals in the industry to spark change.

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March 14, 2016

Survey: More Online, In-store Purchases Driven by Consumer Reviews

Peer reviews are a powerful motivator for online and in-store purchases, according to a new study of retailer data from Bazaarvoice.

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March 14, 2016

How to Use Reviews and User Generated Content to Reach Ad-Wary Consumers

Research shows younger consumers are more responsive to user-generated content than traditional marketing.

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March 11, 2016

More Online Shoppers Read Reviews Before Buying

More online shoppers than in-store consumers read product reviews before making a purchase, according to Bazaarvoice.

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March 10, 2016

How Consumer Reviews Drive In-Store Sales

The presence of user reviews on your site can have a drastic impact on consumer behavior - both offline and online.

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March 10, 2016

Study: Online Reviews Have Big Impact on Offline Purchases

Bazaarvoice has found that that consumer-generated content in the form of reviews had a dramatic impact on offline purchases - a phenomenon known as "ROBO" (research online, buy offline).

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March 10, 2016

Just How Important is a Review for In-store and Online Buyers?

Bazaarvoice found that 39 percent of those who bought things in-store, read reviews before purchasing, and when it comes to online shoppers, that percentage sits at 54.

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March 9, 2016

Report: For every $1 online influenced by reviews, offline impact at least $4

The influence of digital media on offline purchases is a multi-trillion-dollar phenomenon.

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March 8, 2016

Online Reviews Influence More In-Store Purchases

Bazaarvoice explains the ROBO economy, where shoppers increasingly research online and buy offline.

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February 24, 2016

Behind the Curtain at Bazaarvoice: Company Culture at the New HQ

Learn what it's like to work at Bazaarvoice - and check out the company's new headquarters in north Austin.

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February 19, 2016

Bazaarvoice Opens New Headquarters in North Austin

Austin-based Bazaarvoice celebrated its 10th anniversary by relocating its headquarters into a brand new facility.

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February 18, 2016

Gallery: Bazaarvoice's New Headquarters

Get an inside look at Bazaarvoice's new headquarters in North Austin.

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February 17, 2016

How to Build an Office Employees Will Love

Learn how Bazaarvoice has incorporated creative ways to make its new office a place employees want to spend the majority of their week.

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February 17, 2016

Bazaarvoice Q&A: Marketing Game Changers for the Future

Bazaarvoice works with the world’s leading brands in many industry sectors, enabling it to have a unique perspective on future market evolutions and developments. Learn five significant ways to influence the direction of the market in the next five years.

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February 15, 2016

Amazon Helps Bazaarvoice Support its Tremendous Data Growth

Bazaarvoice turned to the cloud to address its elasticity needs in 2008 and has now moved all its primary consumer-facing services to Amazon Web Services.

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February 11, 2016

Q&A: What is Consumer-Generated Content and why it’s essential for brands and retailers alike

Learn how brands and retailers can tap in to each touchpoint of the consumer shopping journey - both online and offline.

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February 10, 2016

A Look Inside: Bazaarvoice's New Creative Office Space

Austin-based Bazaarvoice celebrated its 10th anniversary with a mighty big gift: A new 138,000-square-foot headquarters in North Austin. Calling it a creative workspace may be an understatement.

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February 9, 2016

First look: Bazaarvoice Makes its Voice Heard in New Corporate HQ

Bazaarvoice's new corporate headquarters has opened and we got a peek at its new digs.

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February 9, 2016

Auchan Introduces Online Rating System For Private Label Portfolio

Bazaarvoice helped Auchan develop a system that allows its online shoppers to rate and comment on private label products through its e-commerce interface.

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February 9, 2016

Bazaarvoice, BzzAgent to Drive Review Volume for New Products

Bazaarvoice, the network connecting brands and retailers to the voices of consumers, and BzzAgent, dunnhumby’s advocacy marketing arm for word-of-mouth marketing, have partnered to launch BzzReviews Pro.

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February 6, 2016

Bazaarvoice Gets New Headquarters

Bazaarvoice - the world’s largest network of active shoppers - this week unveiled its new company headquarters in North Austin.

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February 4, 2016

Consumer-generated Content Proves Successful for Turtle Wax

Turtle Wax drove 1.3 million page views after enlisting Bazaarvoice to help it add consumer-generated content to its website.

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February 3, 2016

Take a Virtual Tour of Bazaarvoice's New HQ

Bazaarvoice's new 137,615-square-foot headquarters accommodates 600 of the company’s employees in the Quarry Oaks business park in North Austin.

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February 3, 2016

Bazaarvoice's New HQ in Austin Has a Whole Foods Inside

Bazaarvoice's new, sprawling, modern headquarters includes a Whole Food pop-up market for employees.

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January 28, 2016

Top 5 Ways Consumer-Generated Content Is Amazing for SEO

Consumer-generated content is a core component of strategic SEO work.

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January 20, 2016

The five things you can’t afford to miss in the digital space during 2016

Business owners and entrepreneurs will likely benefit from a variety of digital technologies set to explode in 2016.

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January 4, 2016

How to Ensure Authenticity of Consumer-Generated Content

Bazaarvoice helps businesses steer clear of fraudulent content, like fake online reviews, and gain consumers’ trust.

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January 1, 2016

Fake reviews: why and how businesses can steer clear of fraudulent content and gain consumers' trust

Bazaarvoice helps clients take actions to ensure consumers can still rely on - and have access to - only authentic consumer-generated content.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

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