Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

October 18, 2016

Bazaarvoice adds ad targeting platform based on consumer intent

Moving beyond reviews and ratings, the company can now deliver ads to 75% of all US shoppers, based on their product viewing and purchases.

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October 4, 2016

With the rise of incentivised reviews, authenticity matters more than ever

Following a recent report analysing 7 million Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate customer feedback process. Incentivised reviews, which work by providing the reviewer with the reviewed item for free, or at a discounted price, are considered to affect the final result, as, in fear of getting ‘blacklisted’ from certain brands, reviewers may not always disclose the ‘incentive’.

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September 12, 2016

Influencer Marketing With A CGC Twist

In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness and optimize the voice of influencers to build and retain a following.

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September 6, 2016

The Rise of Consumer-Generated Content for Luxury Brands

New technologies and a ‘push’ on all things digital have led to fashion brands and retailers becoming increasingly customer-centric says Maria Di Martino, Senior PR Manager EMEA at Bazaarvoice.

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August 31, 2016

How Mobile, Retail and Consumer-Generated Content Drive Sales

User-generated content relating to your brand is an excellent way to engage a community. An interesting test case for this approach is the retail sector, which seems quite happy to adopt new ways to reach and cater to customers. An infographic from Bazaarvoice examines the interplay between mobile, retail and consumer-generated content.

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August 22, 2016

Make the Tough Decision: The View from the Other Side with Gene Austin, CEO of Bazaarvoice

We’ve talked to startups, financial institutions, and even dads. What about a company that has graduated from the startup stage to being publicly traded? How is this different? How is this the same? If you were ever curious about how managing and leading a company changes as it grows, this episode is for you.

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August 11, 2016

8 Creative Onboarding Practices That Take Employees Outside

These companies combine necessary training with fun activities that start team building from the first day on the job.

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August 2, 2016

Prepare your company for Black Friday in 3 easy steps

While shoppers may not have Black Friday on their minds yet, brands and retailers should already be preparing internally. With a well-executed plan, they can ensure that their infrastructure is equipped to deal with the IT pressures accompanying this hectic weekend.

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July 29, 2016

Consumers have spoken: 2016 is the year of “webrooming”

It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’ interest in online grows, retailers are becoming increasingly concerned about the effect that showrooming – the newly adopted shopping behavior where consumers research items in-store and then purchase a cheaper alternative online – is having on their brick-and-mortar business.

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July 28, 2016

Austin's Retail Tech Scene is Heating Up: Here are 10 Companies to Watch

Companies like Starmount, the retail inventory management and point of sale software company acquired earlier this month by Infor, Bazaarvoice, Shelfbucks and RetailMeNot have put Austin on the map as an emerging retail tech hub.

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July 28, 2016

Tech firms’ new recruiting tool: Unlimited time off

Leah Pasch, a technical writer at, will be taking three weeks off in October for a dream vacation to Europe. As she planned the trip, one thing she didn’t have to worry about was using up too much of her vacation time.

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July 27, 2016

12 Types of Data IT Can’t Afford to Overlook

Your organization probably already has more data than it knows what to do with. Yet, it’s quite likely you’re overlooking, disregarding, unaware of, or unable to access important information that could directly affect analyses and business outcomes.

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July 26, 2016

Back-to-School Shoppers and Retailers Alike Look to Digital Advertising

This week, we take a look at how back-to-school advertisers are increasingly engaging with customers on digital as consumer preference shifts in a mobile world.

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July 22, 2016

One on One: Sara Spivey Talks About the Data Goldmine

Kim Davis sits down with Sara Spivey of Bazaarvoice to talk about her journey from technologist to marketer, and how Bazaarvoice leveraging data from its heritage crowdsourced review business to recreate itself as a digital data marketing company.

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July 18, 2016

8 Things Entrepreneurs Need to Know

3 Ways to Get More from Your Blog, 5 Security Threats to Be Aware Of, You Can Take a Vacation and Other Things Entrepreneurs Need to Know.

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June 20, 2016

Back-to-School Shopping Is Already Happening

Back-to-school season is already looming, and Bazaarvoice indicates that the early birds have already started their shopping.

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June 14, 2016

Core Values: Why They Matter & How to Find Yours

Business leaders discuss why core values matter and how to get your team to live by them every day.

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June 14, 2016

Clean Out the Clutter: A Summer Refresh for Online Reviews

Spring and summer are usually the best time to clean, refresh, and rejuvenate our homes, offices and daily routines, so why not our websites and digital content as well?

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June 10, 2016

Top 10 Tools for Reputation Marketing

Increased use of social media and online marketing techniques gives companies a chance to engage with their customers, and brands are quickly catching on to the practice of reputation marketing.

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June 9, 2016

Why consumer-Generated Content is Key for Today’s Retailers

As marketers, we know that “Content is King.” In reality, the content created by our fans and customer base has proven to be just as valuable—or perhaps more valuable—in converting prospects into customers.

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June 8, 2016

Briggs & Stratton: A Case of Conversations With the Consumer

Briggs & Stratton's more than 5-year relationship with Bazaarvoice has yielded great success - is still going strong.

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May 23, 2016

Why Consumer-Generated Content Could be a Boon for Brands

As shoppers look for more authentic experiences online, today's most important fashion photographers may be the customer.

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May 16, 2016

8 Tips for Marketing to Millennials Online

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

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May 4, 2016

Consumer-Generated Content Helps Drive Online Sales

Shoppers who interact with CGC are 97% more likely to convert with a retailer than customers who do not - and retailers are taking advantage of this to drive sales.

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May 4, 2016

Customer Reviews Can Improve Your Sales by 5 Times

For today’s informed consumer, who conducts their own research before making a purchase, reviews are often the tipping point of making a decision in cases where there’s little perceived product differentiation.

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April 28, 2016

Study: Consumers Influence Other Consumers

Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

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April 25, 2016

How Consumer-Generated Content Drives Brand Value

Consumer-generated content is everywhere -- and it's a major driver of sales and product engagement in the ecommerce space. The CGC Index report from BazaarVoice examines the impact of this content on specific industries.

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April 19, 2016

Consumer-Generated Content Key to Retail Marketing Strategies

Retailers should use consumer-generated content to include authentic voices in their marketing campaigns.

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April 19, 2016

Bazaarvoice Unveils CGC Index To Help Marketers

Bazaarvoice revealed the launch of its inaugural CGC index -- a first-of-its-kind deep-drive analysis of the business impact consumer-generated content has on sales conversion, ROI, and long-term customer loyalty.

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March 21, 2016

Why Businesses Should Embrace the ROBO Economy

A recent study published by Bazaarvoice finally offers a clear understanding of ROBO behaviour in 2016.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

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