We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.
October 18, 2016
Moving beyond reviews and ratings, the company can now deliver ads to 75% of all US shoppers, based on their product viewing and purchases.
October 4, 2016
Following a recent report analysing 7 million Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate customer feedback process. Incentivised reviews, which work by providing the reviewer with the reviewed item for free, or at a discounted price, are considered to affect the final result, as, in fear of getting ‘blacklisted’ from certain brands, reviewers may not always disclose the ‘incentive’.
September 6, 2016
New technologies and a ‘push’ on all things digital have led to fashion brands and retailers becoming increasingly customer-centric says Maria Di Martino, Senior PR Manager EMEA at Bazaarvoice.
August 31, 2016
User-generated content relating to your brand is an excellent way to engage a community. An interesting test case for this approach is the retail sector, which seems quite happy to adopt new ways to reach and cater to customers. An infographic from Bazaarvoice examines the interplay between mobile, retail and consumer-generated content.
August 22, 2016
We’ve talked to startups, financial institutions, and even dads. What about a company that has graduated from the startup stage to being publicly traded? How is this different? How is this the same? If you were ever curious about how managing and leading a company changes as it grows, this episode is for you.
August 11, 2016
These companies combine necessary training with fun activities that start team building from the first day on the job.
August 2, 2016
While shoppers may not have Black Friday on their minds yet, brands and retailers should already be preparing internally. With a well-executed plan, they can ensure that their infrastructure is equipped to deal with the IT pressures accompanying this hectic weekend.
July 29, 2016
It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’ interest in online grows, retailers are becoming increasingly concerned about the effect that showrooming – the newly adopted shopping behavior where consumers research items in-store and then purchase a cheaper alternative online – is having on their brick-and-mortar business.
July 28, 2016
Companies like Starmount, the retail inventory management and point of sale software company acquired earlier this month by Infor, Bazaarvoice, Shelfbucks and RetailMeNot have put Austin on the map as an emerging retail tech hub.
July 28, 2016
Leah Pasch, a technical writer at Indeed.com, will be taking three weeks off in October for a dream vacation to Europe. As she planned the trip, one thing she didn’t have to worry about was using up too much of her vacation time.
July 27, 2016
Your organization probably already has more data than it knows what to do with. Yet, it’s quite likely you’re overlooking, disregarding, unaware of, or unable to access important information that could directly affect analyses and business outcomes.
July 26, 2016
This week, we take a look at how back-to-school advertisers are increasingly engaging with customers on digital as consumer preference shifts in a mobile world.
July 22, 2016
Kim Davis sits down with Sara Spivey of Bazaarvoice to talk about her journey from technologist to marketer, and how Bazaarvoice leveraging data from its heritage crowdsourced review business to recreate itself as a digital data marketing company.
June 14, 2016
Spring and summer are usually the best time to clean, refresh, and rejuvenate our homes, offices and daily routines, so why not our websites and digital content as well?
June 9, 2016
As marketers, we know that “Content is King.” In reality, the content created by our fans and customer base has proven to be just as valuable—or perhaps more valuable—in converting prospects into customers.
June 8, 2016
Briggs & Stratton's more than 5-year relationship with Bazaarvoice has yielded great success - is still going strong.
May 23, 2016
As shoppers look for more authentic experiences online, today's most important fashion photographers may be the customer.
May 4, 2016
Shoppers who interact with CGC are 97% more likely to convert with a retailer than customers who do not - and retailers are taking advantage of this to drive sales.
May 4, 2016
For today’s informed consumer, who conducts their own research before making a purchase, reviews are often the tipping point of making a decision in cases where there’s little perceived product differentiation.
April 19, 2016
Retailers should use consumer-generated content to include authentic voices in their marketing campaigns.