We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.
April 17, 2017
CPG brands are among the highest-spending advertisers, but are at the mercy of e-commerce and retail companies that own the data.
April 5, 2017
Personalization can be complex or simple, but it seems to pay off. What follows is a list of five personalization tactics from retailers and the services that support them.
April 5, 2017
As online and offline experience merge, is partnering with a digital giant the only way brick-and-mortar grocery stores can survive? Social commerce solution company, Bazaarvoice, argues that good old-fashioned grocers have more power than they think, and the battle to fill shopping carts is not over.
March 31, 2017
Glassdoor UK, the jobs website that lets employees leave anonymous reviews and feedback on their employers, has compiled a list of the best offices in Britain.
March 28, 2017
Bazaarvoice and TurnTo Networks, both operators of platforms enabling consumer-generated content for retailers, have announced a partnership allowing TurnTo’s brand clients the opportunity to syndicate their ratings and reviews into the Bazaarvoice Retailer Network, which includes more than 5,000 retail and brand websites.
March 28, 2017
Bazaarvoice and TurnTo Networks are partnering to enable TurnTo clients to syndicate their ratings and reviews into the Bazaarvoice Retailer Network.
March 15, 2017
The modern consumer is more connected than ever before, which has a significant impact on their shopping journey that includes mobile devices, omni-channel, personalisation as well as social media. That’s why the new Bazaarvoice Consumer-Generated Content (CGC) Index for 2016 takes a closer look at how CGC marketing and eCommerce strategies drove business value last year.
March 12, 2017
Authenticity in advertising isn’t just possible, it’s required if companies want to attract and retain customers in today’s business environment.
March 11, 2017
Billions of shopping data points reveal how marketers grow omnichannel revenue, deliver winning customer experiences, and build brand advocates
March 11, 2017
Consumer-generated content (CGC) has never been more influential for shoppers or important to marketers’ strategies. Bazaarvoice has released its annual CGC Index, an in-depth analysis of how CGC influences shopper behavior across different industries worldwide.
February 16, 2017
According to the recently released Mobile Mandate, smartphone purchases will represent up to two thirds of all ecommerce by 2020, with Brits using mobile to research and compare prices ahead of purchasing, and spending more on mobiles while in-store.
February 15, 2017
For the first time, 2016 featured a month where more than 50% of online purchases involved a smartphone, but only 27% of e-commerce transactions were carried out on a smartphone across the whole of the year. That’s according to OC&C’s Mobile Mandate report, which incorporates data from Paypal and Google, as well as OC&C’s own analysis.
February 10, 2017
By 2020, some £43bn of UK e-commerce purchases – around two thirds of the total – will be made on a smartphone, as the value of mobile transactions trebles from £13.5bn in just four years. This is according to a new report from OC&C Strategy Consultants, Google and PayPal UK – The Mobile Mandate.
February 6, 2017
At Bazaarvoice, 73% of our employees are millennials - which is a lot. Members of this age group expect to make multiple career changes and work with multiple companies. There is an undeniable need for employers to understand what millennials value in their careers in order to attract and retain them.
January 13, 2017
As apparel retailing moves further into online and mobile channels, CGC – particularly reviews talking about “fit” and “comfort” – have become vital sales aids.
December 20, 2016
The design work behind an Austin tech office can include an inviting lounge or break area, a game room with shuffleboard or a ping pong table, and an open floor plan without much in terms of closed-door offices.
December 16, 2016
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.
November 28, 2016
It’s not often that someone is in the market to buy new lawn equipment. But every seven or eight years when that time rolls around manufacturers like Chervon want to be there.
November 22, 2016
Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here’s what merchants need to know.
November 16, 2016
With Thanksgiving one week away, retailers, brands and online retailers are all preparing for the busiest part of their year. However, it’s important to realize that online and in-store shoppers are largely one and the same.
October 28, 2016
According to the latest research from the CMO Council, conducted in partnership with Bazaarvoice, while marketers have made strides in meeting the expectations of customers, there is still opportunity to reach deeper to create the competitive difference that cuts through the clutter, and leverage channels that truly make an impact.
October 26, 2016
A new demand curve has been set as a result of platforms like Amazon, Yelp and Trip Advisor that have revolutionized the way consumers access information about the products they buy. This is especially true for millennial parents.
October 25, 2016
The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question, “How do you build a strong team?” is written by Gene Austin, CEO of Bazaarvoice.