Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

September 12, 2017

Study: Marketers fear data quality is hurting digital ads

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results. This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.”

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August 29, 2017

Why Advertisers Need To Do Their Homework On Back-To-School Shopping

Back-to-school shopping is big business for retailers. How does it measure up to other shopping seasons? Behind the holidays, it’s the second-most-popular shopping window of the year, and for the past two years, shopper spend has increased by 10% or more. If that trend holds this year, back-to-school spend could surpass $80 billion.

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August 22, 2017

Young Talent: Why Your Professional Network Is as Important as Your Social Network

As the summer months come to an end, many upperclassmen and recent college graduates will be entering the first stages of their professional lives. Whether starting fall-semester internships or joining the workforce full-time, these young professionals face an exciting, pivotal moment that can also bring a little anxiety, uncertainty, and even fear.

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August 18, 2017

Physical Meets Digital in the Future of Retail

At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce.

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August 17, 2017

Survey: Consumers act on each other's visual content

Visual consumer-generated content such as pictures and videos is playing a key role in helping buyers make purchase decisions, according to a June survey of 3,000 online shoppers from Bazaarvoice.

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August 16, 2017

Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences.

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August 15, 2017

Every question you need to ask your advertising data provider

To help drown out the white noise, we've put together a checklist of questions that you should be asking any advertising data provider, prior to execution.

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August 8, 2017

Reviews Key to Offline Selling

It is no secret that reviews drive the sales of online merchandise, but according to Bazaarvoice, reviews are also pushing offline sales.

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August 4, 2017

Why retailers should embrace online reviews

Coast has unveiled a new responsive web platform which has allowed it to create a more seamless customer shopping journey both online and in store.

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July 25, 2017

Amplify Consumer-Generated Content to Boost ROI from Bazaarvoice CMO, Sara Spivey

Sara Spivey, CMO of Bazaarvoice discusses the trends in consumer-generated content (CGC), and elaborates on the opportunities that marketers should focus on to generate customer loyalty and enhance CX to succeed in the competitive martech environment.

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July 17, 2017

Ecommerce Product Releases: July 17, 2017

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants.

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July 11, 2017

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development. But how do you build and sustain a wealth of quality reviews across your own sites and those of your partners?

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July 10, 2017

Prime Day predictions are in

Prime Day is almost upon us, and analysts' predictions are in. Given the momentum of the first two years and the previous announcement that Amazon will start deals earlier (and include bonus deals for voice-activated purchases), the probability of greater sales than in 2016 is quite good.

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July 10, 2017

Rival retailers look to steal some of Amazon's Prime Day glory with their own deals

76 percent of Prime Day shoppers will visit other online stores to research product ratings and reviews before making a purchase on Amazon.com, research firm Bazaarvoice found.

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July 10, 2017

9 reasons why Prime Day matters - to Amazon and the rest of retail

The event is more than just a big sale — it’s a massively ambitious bid to deepen Amazon’s reach with U.S. shoppers. Here's what you need to know.

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July 5, 2017

Hear what Europe’s biggest brands and retailers have to say on using UGC to drive ROI on and offline

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Here are what some of the big brands had to say.

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July 3, 2017

Coast revamps website with Aptos

Coast has unveiled a new responsive web platform which has allowed it to create a more seamless customer shopping journey both online and in store.

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June 30, 2017

Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).

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June 27, 2017

Austin's Bazaarvoice counts on new software to cement software company's turnaround

CEO Gene Austin sees the product launch as a tangible turning point in the company's projected future trajectory of growth in jobs, clients and revenue.

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June 26, 2017

An appetite for trusted information easily sated by consumer-generated content

As products gain depth and promise more benefits, greater claims are made from manufacturers and retailers. People, of course, want to be informed so as to make the best choices. But in whom will they place their trust? That's where consumer-generated content comes in.

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June 26, 2017

Four ways brands can boost retail channel sales through content

In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers?

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June 19, 2017

Tech Bytes: Three tips to make the grade this back-to-school season

It may only be mid-June, but retailers nationwide are already eyeing their share of almost $800 billion in estimated back-to-school sales.

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June 12, 2017

IDG CMO Perspectives: Sara Spivey, Bazaarvoice

Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.

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June 9, 2017

Generation Z looking to identify with brands

Generation Z (loosely defined as those born between 1995-2012) is not as share-happy as its millennial predecessors. Members of Gen Z strategically consider how and what they post on their online social platforms.

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June 7, 2017

How Debenhams increases conversion with online reviews

After an initial struggle convincing Debenhams to get on board with ratings and reviews, the retailers’ UX design manager, Ben Mclellan, described how implementing customer feedback has increased conversion and sales online.

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May 18, 2017

Legendary Whitetails boosts conversion with a social media integration

The hunting apparel retailer publishes images on its websites that customers posted on social media of themselves with Legendary Whitetails products.

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May 5, 2017

Digital's Role In The Shopper Journey: 3 New Takeaways

Bazaarvoice tracked the shopping journeys of four shoppers looking for very specific items: the rice cooker, a computer, a purse and a refrigerator. The results reveal numerous sets of complex and sometimes lengthy shopper journeys, regardless of persona.

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May 5, 2017

7 Ways Retailers Can Capitalize on Mother's Day

How can you ensure your store gets its share of Mother’s Day dollars? With the following Mother’s Day marketing tips for retailers.

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April 30, 2017

Here's What These Execs Wish They Had Known at the Start of Their Careers

Wouldn't it be great if someone had advised you-and you would have listened-to not make certain mistakes in the first place?

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April 26, 2017

How to Climb the Corporate Ladder

In our first DMN Hall of Femme panel, panelists discussed how they navigated asking for what they need and how they work together and with male leadership.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

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