We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.
September 12, 2017
Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results. This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.”
August 29, 2017
Back-to-school shopping is big business for retailers. How does it measure up to other shopping seasons? Behind the holidays, it’s the second-most-popular shopping window of the year, and for the past two years, shopper spend has increased by 10% or more. If that trend holds this year, back-to-school spend could surpass $80 billion.
August 22, 2017
As the summer months come to an end, many upperclassmen and recent college graduates will be entering the first stages of their professional lives. Whether starting fall-semester internships or joining the workforce full-time, these young professionals face an exciting, pivotal moment that can also bring a little anxiety, uncertainty, and even fear.
August 17, 2017
Visual consumer-generated content such as pictures and videos is playing a key role in helping buyers make purchase decisions, according to a June survey of 3,000 online shoppers from Bazaarvoice.
August 16, 2017
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences.
August 15, 2017
To help drown out the white noise, we've put together a checklist of questions that you should be asking any advertising data provider, prior to execution.
July 25, 2017
Sara Spivey, CMO of Bazaarvoice discusses the trends in consumer-generated content (CGC), and elaborates on the opportunities that marketers should focus on to generate customer loyalty and enhance CX to succeed in the competitive martech environment.
July 11, 2017
Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development. But how do you build and sustain a wealth of quality reviews across your own sites and those of your partners?
July 10, 2017
Prime Day is almost upon us, and analysts' predictions are in. Given the momentum of the first two years and the previous announcement that Amazon will start deals earlier (and include bonus deals for voice-activated purchases), the probability of greater sales than in 2016 is quite good.
July 10, 2017
76 percent of Prime Day shoppers will visit other online stores to research product ratings and reviews before making a purchase on Amazon.com, research firm Bazaarvoice found.
July 10, 2017
The event is more than just a big sale — it’s a massively ambitious bid to deepen Amazon’s reach with U.S. shoppers. Here's what you need to know.
July 5, 2017
Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Here are what some of the big brands had to say.
June 30, 2017
Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).
June 27, 2017
CEO Gene Austin sees the product launch as a tangible turning point in the company's projected future trajectory of growth in jobs, clients and revenue.
June 26, 2017
As products gain depth and promise more benefits, greater claims are made from manufacturers and retailers. People, of course, want to be informed so as to make the best choices. But in whom will they place their trust? That's where consumer-generated content comes in.
June 26, 2017
In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers?
June 19, 2017
It may only be mid-June, but retailers nationwide are already eyeing their share of almost $800 billion in estimated back-to-school sales.
June 12, 2017
Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.
June 7, 2017
After an initial struggle convincing Debenhams to get on board with ratings and reviews, the retailers’ UX design manager, Ben Mclellan, described how implementing customer feedback has increased conversion and sales online.
May 18, 2017
The hunting apparel retailer publishes images on its websites that customers posted on social media of themselves with Legendary Whitetails products.
May 5, 2017
Bazaarvoice tracked the shopping journeys of four shoppers looking for very specific items: the rice cooker, a computer, a purse and a refrigerator. The results reveal numerous sets of complex and sometimes lengthy shopper journeys, regardless of persona.
April 30, 2017
Wouldn't it be great if someone had advised you-and you would have listened-to not make certain mistakes in the first place?