Press Room

Bazaarvoice, a market leader in bringing the voice of the customer to the center of business strategy for more than 700 global clients, and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced a partnership to help brands integrate online customer conversations in their social media campaigns. Westin Hotels & Resorts is the first to use the joint offering on facebook.com/westin, which will be showcased at the upcoming Social Media Week on Feb. 13-17, 2012.

Bazaarvoice today released its second quarterly Conversation Index that illuminates who is talking, what they’re telling each other, and how it matters to brands and entire industries. This Conversation Index provides a window into real-world customers and offers strategies for turning new insights into business-building action.

Bazaarvoice today announced that it has appointed Kumar Srinivasan as Chief Technology Officer. Srinivasan most recently served in executive roles at Amazon.com and youth-targeted social commerce upstart Lockerz.com, and he brings more than 16 years of experience building world-class businesses and engineering organizations.  In his new role at Bazaarvoice, he will set the strategic technology vision for new products and services.  He will also lead the company’s global engineering, operations, and IT organizations.

According to Travelocity data, three out of every four travelers say that they have unanswered questions on the hotels they are interested in after doing initial online research.  To help answer these questions, Travelocity has added new features highlighting user-generated content that allows its customers to connect to Travelocity, its hotel partners and fellow travelers.