Rosetta Stone Launches Ratings & Reviews from Bazaarvoice

Tuesday, June 23, 2009

Austin, Texas – June 23, 2009 – Bazaarvoice, a market and technology leader in hosted social commerce applications that drive sales, today announced that Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, has launched the Bazaarvoice social commerce platform with Ratings & Reviews™ at http://www.rosettastone.com/. Now existing customers can easily share their authentic opinions and experiences on a wide range of language-learning solutions covering more than 30 languages. New customers can easily browse customer-generated reviews at the category level (Learn Dutch) or product level (Dutch Level 1, 2, and 3 Set with Audio Companion™) and learn which solution is applicable to their interest and skill level.

“Rosetta Stone attracts a passionate community of learners who are heavily invested in their language learning success,” said Tom Adams, CEO of Rosetta Stone. “The positive response to Bazaarvoice Ratings & Reviews has been outstanding and we are eager to further listen, learn, and communicate with our customers and help them in their language learning journey."

Rosetta Stone launched the Bazaarvoice social commerce platform in April 2009 and has already collected thousands of product reviews. The reviews are overwhelmingly positive, with over 95 percent having a 4 or 5-star rating. Each review is accompanied by an extensive reviewer profile that highlights the reviewer’s previous experience with the language; reason for learning the language; next language to learn; and number of Rosetta Stone products owned in order to help visitors determine if the review is relevant to their learning needs.

“Eight out of 10 shoppers now read reviews as part of the shopping process,” said Brett Hurt, founder and CEO of Bazaarvoice. “Rosetta Stone is not only giving the customers the information they need to make the best purchase decision, but they are going a step further by bringing the customer voice into their organization.

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone offers an interactive solution that is acclaimed for its speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, the Rosetta Stone language-learning solution is used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive, and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit http://www.rosettastone.com/.