Mighty Leaf Brews Social Commerce Success with Bazaarvoice

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Mighty Leaf is using Bazaarvoice’s social commerce platform, including Ratings & Reviews, on http://www.mightyleaf.com/. The beloved manufacturer of artisan specialty tea blends like Green Tea Tropical and Organic African Nectar, Mighty Leaf is using Ratings and Reviews to engage its community of tea lovers and bring the voices of its customers into the online shopping experience. Mighty Leaf shoppers can take advantage of review tags and reviewer profiles to immediately surface the most personally relevant reviews, and they can be easily shared with a single click on social networks including Twitter, LinkedIn, and Facebook. As a company, Mighty Leaf is also tapping review content and sentiments in the launch of new products, such as its new Brew Mug that debuted in time for the Christmas season.

“Mighty Leaf customers are passionate about tea and very eager to connect to each other and our brand,” said Bliss Dake, VP, eCommerce & Operations at Mighty Leaf. “Bazaarvoice lets us create an active and engaged community on our commerce site, rather than a cul-de-sac community that is removed from the MightyLeaf.com experience. Our customers benefit from easy access to the opinions of people like them, and we gain an important resource for transforming our products and business based on customer voices.”

Reviews From People Like You

Through Bazaarvoice, Mighty Leaf customers can simply log in at http://www.mightyleaf.com/ to share a detailed review and assign a “tea leaf” rating. Reviews can be tagged with pros (great flavor profile, aroma, quality) and cons. Reviews can be filtered by tag with a single click in order to help shoppers quickly find the most relevant reviews. Shoppers also benefit from Mighty Leaf’s reviewer profiles which include an overview of all reviews from a given contributor, as well as information on the reviewer’s location, health / activity level, and favorite tea flavor and time of day for tea. Submitted reviews can also be shared via Twitter, LinkedIn, and Facebook where they are available to anyone in the reviewer’s social graph.

Business Transformation Through Direct Customer Insight

Mighty Leaf, whose brand is distributed extensively through specialty retailers, high-end restaurants, and premier hotels and resorts, is also embracing the direct customer feedback captured through Ratings and Reviews. The company uses reviews as a key tool to transform its products and business around its customers based on real voices.

“Mighty Leaf’s success with social commerce highlights the value of Bazaarvoice for manufacturers who sell direct and drive a significant portion of sales through the channel,” said Brett Hurt, founder and CEO of Bazaarvoice. “Bazaarvoice provides a proven and innovative way to build a community and drive sales at the brand site, while gaining direct feedback and customer intelligence that is almost impossible to get otherwise. Listening to the voice of your customers gives tremendous advantages for any manufacturer, whether they are making tea, t-shirts, or TVs.”

About Mighty Leaf

Based in San Rafael, CA, Mighty Leaf manufactures a broad range of artisan specialty tea blends from the finest ingredients from around the world and distributes its brand primarily through specialty retailers, high-end restaurants and premier hotels and resorts across North America. Its proprietary handcrafted manufacturing process and its distinctive packaging combine to make it a key premium brand with a strong affinity among loyal consumers. The company’s superior customer services and comprehensive customer support programs make Mighty Leaf a one-stop solution for retailers, food services distributors and hospitality providers. Currently, Might Leaf offers a diverse tea portfolio of 34 artisan tea blends in Tea Pouches, 180 loose tea blends and three iced tea blends.