Erik Qualman Joins Bazaarvoice Advisory Board

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that bestselling author and noted social media expert Erik Qualman has joined the Bazaarvoice Board of Advisors. Qualman, one of the leading thought leaders in business today, gained a mass following with his breakthrough Social Media Revolution video which has garnered more than two million views on YouTube as one of 2010’s most viral videos. His book, Socialnomics: How Social Media Transforms the Way we Live and Do Business, made Amazon's #1 Best Selling List in the US, UK, Canada and Germany, consistently ranks in the Top 100 best-selling business books list, and is currently being translated into Chinese, Korean, Japanese, Portuguese, and Spanish. He brings unparalleled insight into the business case for social media and will offer strategic guidance to Bazaarvoice as they continue to innovate new approaches and products to drive measurable results and business transformation.

Qualman runs the http://www.socialnomics.com/ website, and has been quoted on social media in BusinessWeek, The New York Times, CNET, San Francisco Chronicle, Mashable, USA Today, Forbes, CBS Nightly News, The Huffington Post and many other publications. A frequent speaker at national and international conferences, Qualman has shared the stage to speak about the power of social media with Alan Mulally (CEO of Ford); Lee Scott (CEO/Chairman of Walmart); Portuguese Prime Minister Jose Socrates; Olli-Pekka Kallasvuo (CEO of Nokia); actress Julie Andrews; and former Vice President of the United States Al Gore.

Qualman also serves as an MBA Professor at the Hult International Business School. For the past 16 years, Qualman has helped grow the online marketing and eBusiness capabilities of leading companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, and AT&T. He is currently the Global Vice President of Digital Marketing at EF Education. Qualman attained a BA from Michigan State University and an MBA from The University of Texas.

Qualman joins Mike Maples Jr., Josh Kopelman, and Mike Herring, among others, on Bazaarvoice’s distinguished Advisory Board, which includes more than 20 of the most influential executives, business experts, social media starts, and thought leaders in business today. This multi-disciplinary team of strategists deeply understand the power of the customer voice in building a successful global brand and are committed to offering guidance to Bazaarvoice as it brings social commerce to brands worldwide.

For more information about Erik Qualman and why he means (social) business, visit the Bazaarblog.