The Buckle, Inc. Rolls Out Website Redesign

The Buckle, Inc., (NYSE: BKE) has launched its first-phase site redesign of www.buckle.com. The site underwent enhancements in both aesthetics and functionality to continue delivering an enjoyable online shopping experience to its guests.

The newest feature on www.buckle.com is the Ratings & Reviews tool, implemented by Bazaarvoice, a company that enables brands to create, listen to, understand, and act on authentic customer conversations. This feature serves as a key business tool for listening to customer feedback, enabling Buckle to receive direct responses on its merchandise mix.

 The newly-redesigned www.buckle.com also showcases increased screen real estate and resolution, offering larger product images throughout the site. The streamlined design offers the opportunity to integrate more image photography and style content, along with branding and promotional information.

“We are pleased to announce the deployment of this new and improved design,” stated Dennis Nelson, President and CEO of Buckle. “We’re always looking to improve the online experience for our guests on www.buckle.com.”

About The Buckle, Inc.
Offering a unique mix of high–quality, on–trend apparel, accessories, and footwear, Buckle caters to fashion–conscious young men and women. Known as a denim destination, each store carries a wide selection of fits, styles, and finishes from leading denim brands, including Rock Revival, Miss Me, Big Star, Silver, MEK, Affliction, and Buffalo; as well as the Company's exclusive brands BKE, BKE Boutique, Buckle Black, Reclaim and Daytrip. Headquartered in Kearney, Nebraska, Buckle currently operates 429 retail stores in 43 states. For more information visit, www.buckle.com.