Blue Shield of California Launches Bazaarvoice Ratings & Reviews™

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Blue Shield of California has launched the Bazaarvoice social commerce platform with Ratings & Reviews™ on http://www.blueshieldca.com/. Through Bazaarvoice Ratings & Reviews, Blue Shield of California members can share their candid feedback on different plans, and potential members can easily browse these reviews to help choose the right plan for their needs. The new program is already available to some members, and early feedback can be seen here.

“Four years ago, Bazaarvoice was founded with the vision of bringing the voice of the customer into the center of the brand experience,” said Brett Hurt, founder and CEO of Bazaarvoice. “Blue Shield’s launch of Ratings & Reviews marks an important first for the health care industry and another key milestone for our company. We are very proud to work alongside Blue Shield as they set a new standard for transparency by encouraging open sharing among their members and addressing issues raised in the process to help people get easy access to quality and affordable health care.”

With Bazaarvoice Ratings & Reviews, Blue Shield of California members can simply log into their account to rate their Blue Shield health plan and read other members’ reviews. Members can rate different plans using a five-star scale to measure overall satisfaction, customer service, value, doctor access, prescription drug coverage, and whether or not the plan is easy to use and understand. Members can also provide their individual comments, advice, and suggestions in the reviews.

Blue Shield’s press release announcing the new Ratings and Reviews initiative can be found here.