Bazaarvoice Serves More Than 125 Billion Answers, Stories, and Reviews to Consumers Worldwide

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it has served more than 125 billion consumer-generated Answers, Stories, and Reviews on its client sites to date. Each month, Bazaarvoice currently serves 7 billion Answers, Stories, and Reviews on 850 brand web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy’s, P&G, Panasonic, QVC, and USAA, surpassing Twitter in reach. These impressions include authentic user-generated content originated from manufacturers through BrandVoice and BrandAnswers, allowing them to directly engage shoppers on a network of the world’s largest retail sites. These impressions have changed the way customers shop and buy. Bazaarvoice has published more than 40 case studies, 550 Bazaarblog posts, and 30 webinars focused on the ROI with the safe and innovative social commerce suite – and showcase how the world’s best brands are using Bazaarvoice to transform sales, products, marketing, and customer service.

“Together with our visionary clients, Bazaarvoice has defined and led the global market for social commerce,” said Bazaarvoice founder and CEO Brett Hurt. “Today, 60% of the web is user-generated content (UGC) and 20% of the top search results for the world’s 20 largest brands are based on UGC. The challenge is how to make this usable to consumers and Bazaarvoice is meeting the demand with content that is structured, easy to find, relevant, and specific to products – and can be plugged into partner solutions and internal processes. We are proud to work in partnership with our global clients to write the new marketing and merchandising textbook in this new age of digital word of mouth.”

The 125-billion milestone follows Bazaarvoice’s recent launch of SocialConnect™, which allows brands to weave Answers, Stories, and Reviews into social networks, including Facebook and Twitter, as well as an industry-first partnership with Google to bring product ratings and reviews to Google search and ads. These recent innovations significantly amplify the reach and impact of this vital user-generated content, placing these authentic customer voices in front of shoppers at the largest consumer destinations on the Web.

“With partners like Google and innovations like BrandVoice, BrandAnswers, and SocialConnect, Bazaarvoice has become the backbone for a tremendous network of user-generated content that is being shared from manufacturer to retailer to Google or from a retailer to Facebook and back,” Hurt continued. “And the 125 billion number, as truly amazing as it is, vastly underreports the reach of the voices that are carried across the web and into other advertising vehicles, including the in-store experience.”