Bazaarvoice Names Kumar Srinivasan Chief Technology Officer

Bazaarvoice today announced that it has appointed Kumar Srinivasan as Chief Technology Officer. Srinivasan most recently served in executive roles at Amazon.com and youth-targeted social commerce upstart Lockerz.com, and he brings more than 16 years of experience building world-class businesses and engineering organizations.  In his new role at Bazaarvoice, he will set the strategic technology vision for new products and services.  He will also lead the company’s global engineering, operations, and IT organizations.

“Over the past six years, we have developed a powerful, global technology platform that allows the biggest companies in the world to drive customer-centric action based on the voices of hundreds of millions of consumers every month,” said Brett Hurt, founder and CEO of Bazaarvoice.  “Kumar is a phenomenal technologist and leader, and I look forward to working with him to continue to lead our industry in innovation and further optimize our global technology platform.”

Over the course of his career, Srinivasan has been at the forefront of bringing some of the most exciting advancements in online technologies to customers, including e-commerce payment systems, social media, and web services. 

• As chief product and technology officer at Lockerz.com, he led the company’s overall product and technology vision, commercial software product development, and delivery.
• Srinivasan was previously vice president and general manager with Amazon.com where he directed, managed and coordinated the business development, execution and global operations of Amazon Payments Web Services, Merchant and Developer Solutions. 
• He also has held technology leadership positions with leading consumer brands, including Travelocity.com, Drugstore.com, Blockbuster Inc. and Wal-Mart, Inc.

“Bazaarvoice offers a tremendous opportunity to innovate new ways of making people’s voices heard more clearly and directly to help companies quickly adapt and evolve around their customers,” said Srinivasan.  “I very much look forward to working with the executive leadership and my team to address some of the most exciting and invigorating technical issues today – at a global scale.”

Bazaarvoice:  Technology Innovation & Leadership
Srinivasan is immediately responsible for continuing to innovate Bazaarvoice’s architecture that includes data centers, cloud computing and network management; a secure centralized source control management system; and proprietary data analytics. Key elements include:

• Scalable Infrastructure:  Bazaarvoice operates at a scale that routinely delivers more than 260 million content impressions per day. The company’s infrastructure utilizes multiple hosted data centers and is designed for high availability and fault tolerance. The infrastructure has the ability to handle sudden bursts of activity for users with high levels of performance and reliability.
• Cloud Computing Innovation: Bazaarvoice has developed an architecture that works effectively in a flexible cloud environment that has a high degree of automated elasticity.
• Social Data Asset: The content Bazaarvoice captures provides a rich source of data that can be used to deliver relevant information to clients and their customers in new, meaningful ways. The company constantly innovates around this data, and develops new products to engage, enlighten and inform brand’s users.
• Developer Platform: Bazaarvoice provides a robust development platform that empowers developers to build new applications that extend their content to the places and devices their customers use to engage with brands. From mobile to in-store, to integrating with CRM systems, Bazaarvoice provides API’s, feeds, partner integrations and documentation to make it easier for developers to innovate on the Bazaarvoice platform.

Additional Resources
• Follow @Bazaarvoice on Twitter or visit www.bazaarvoice.com
• For more information on available Engineering positions with Bazaarvoice, visit http://www.bazaarvoice.com/jobs/engineers