Bazaarvoice Momentum Accelerates as Global Brands Embrace Social for Engagement, Insight, and Innovation

Bazaarvoice, a market and technology leader in transforming customer conversations into long-term business value, today announced that its global momentum continues to accelerate as clients in 67 countries turn to Bazaarvoice to drive their markets with social. Bazaarvoice closed 3 of its 5 biggest deals in the last quarter of 2010, including the largest deal in the company’s history. In addition, Bazaarvoice continues to grow and deepen its strategic engagement with the brands who are leading the evolution of marketing and commerce. Of Bazaarvoice’s top 20 clients, 19 have more than doubled their initial investment in Bazaarvoice due to the tremendous success that they’ve had to date, and half are now spending 5 times more on social marketing with Bazaarvoice.

“The past 12 months have been a tremendously exciting time for Bazaarvoice and the social commerce trend overall as we continue to build a long-term, sustainable business out of social,” said Brett Hurt, founder and CEO of Bazaarvoice. “This growth is attributed to our amazing clients, our phenomenal people, and our continued innovation in social engagement and intelligence across mobile, online, social, in-store, and the retail channel. There has never been a more exciting time in the history of commerce with mobile, social, and eCommerce colliding in a spectacular way, creating many opportunities for the brave and the innovative.”

Today, 8 out of 10 of the most valuable U.S. retail brands, 10 out of 13 of the world’s best electronics brands, and 5 out of the Fortune 10 choose Bazaarvoice to drive their markets with social. Bazaarvoice has served over 180 billion customer reviews, answers, and stories to consumers worldwide. In December 2010 alone, the company served a record 10 billion impressions across its world-class client base and more page views than Amazon in the same month, according to Compete.com.

“Bazaarvoice is shaped by the values, expertise, creativity and success of our clients, and we place them at the center of everything we do,” continued Hurt. “We continually innovate around our clients and they trust us to keep them on the cutting edge of social. We also see our culture as one of the primary drivers of our performance, and we were proud to recently be named the #1 company to work for in Austin by the Austin American-Statesman.”

Bazaarvoice consistently delivers major innovations that give brands new ways to engage consumers through word of mouth across a broad network that includes Google, Facebook, and Twitter, as well as mobile, retail, and brand sites. Bazaarvoice’s breakthrough work includes industry-first capabilities that allow consumers to “follow” products and services, and participate in Quora-like answer communities specific to brands and products.

Bazaarvoice is also proud to serve as a launch pad for its clients’ own innovation and enables them to take bold actions based on the voices of their best customers. Bazaarvoice clients USAA and Blue Shield of California were highlighted by Forrester Research as case studies for social in emerging verticals based on their innovative use of Bazaarvoice. L.L.Bean was awarded Multichannel Merchant’s “Cross Channel Merchant of the Year”, and the National Retail Federation recently honored Bazaarvoice clients Urban Outfitters and The Container Store as the top retail innovators for 2010.