Bazaarvoice Joins Coremetrics Connect™ to Integrate Online Campaigns for Marketers

Austin, TX (February 25, 2008) - Bazaarvoice, a market and technology leader in hosted social commerce applications that drive sales, today announced that it is a certified partner on Coremetrics Connect™, the industry’s first technology platform to meaningfully address the specific business needs of online marketers to improve campaign performance. Coremetrics Connect, which launches today, integrates leading digital marketing applications – including search, online content optimization, email and behavioral targeting technologies – to effectively monitor, measure and optimize campaign performance across multiple channels. Together with certified partners, Coremetrics Connect enables a network of closed-loop marketing solutions with a single view of campaign performance, and campaign optimization based on the most comprehensive and accurate picture of customer behavior.

Bazaarvoice’s integration with Coremetrics Connect enables businesses to gain valuable insight from the explicit feedback and word of mouth of online shoppers. By integrating data from Bazaarvoice’s social commerce solutions, such as Ratings & Reviews, into Coremetrics’ individual customer profiles and campaign analytics, businesses can further optimize campaign performance and offers around the known preferences of the most influential shoppers, those that share their likes and dislikes with peers.

Coremetrics Connect delivers proven integrations with leading providers of digital marketing solutions. The platform is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

“Our customers expect advanced analytics support for all of their marketing initiatives, online and offline, including word of mouth marketing,” said Brett Hurt, founder and CEO of Bazaarvoice. “Coremetrics Connect allows us to provide deeper insight into the content of customer conversations about brands, products, and services, as well as the impact these conversations have on marketing campaign success.”

“In order for online marketers to implement campaigns that truly impact the bottom line, they need a way to leverage a single, accurate and complete source of behavioral data across all their digital marketing applications,” said John Squire, Chief Strategy Officer at Coremetrics. “The integration offered between Coremetrics’ powerful analytics and Bazaarvoice will provide marketers with a comprehensive picture of customer behavior and the ability to optimize social commerce applications based on that behavior to make significant improvements to campaigns.”

For more information about Coremetrics Connect, visit: http://www.coremetrics.com/solutions/integration_connect.php

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.