Bazaarvoice and BzzAgent Launch BzzReviews Pro in Strategic Partnership to Drive Review Volume for New-to-Market Products
BOSTON, MA, February 9, 2016 — Bazaarvoice, Inc. (Nasdaq: BV), the network connecting brands and retailers to the authentic voices of consumers wherever they shop, together with BzzAgent, dunnhumby’s advocacy marketing arm and leader in word of mouth marketing solutions, today announce a new partnership and the launch of BzzReviews Pro.
BzzReviews Pro enables brands in the United States and Canada to generate authentic reviews and rapidly syndicate them to new product pages and associated retail channels. As a result of this partnership, brands can now distribute high-quality, impactful customer content to the world’s largest network of active, in-market shoppers—making it easier to launch their latest innovations with full confidence and at scale.
Reviews are a critical component of any successful product launch—they help to drive consumer confidence in the brand, drive sales conversions and build SEO value. In fact, Nielsen’s 2015 Global Trust in Media Survey found that 66 percent of people trust consumer opinions posted online. However, most new products enter the market without that consumer validation, limiting other potential consumers’ access to the opinions and experiences of people like them. This partnership creates an offering that brings authentic content, accountability, speed and visibility to new products for brand marketers.
“Marketers increasingly understand the importance of product reviews in driving consumer adoption and purchase conversion in the channel, and want a solution that simultaneously deepens their relationship with consumers from Day One,” said Loran Gutt, Vice President of Product Strategy at Bazaarvoice. “BzzAgent has a longstanding reputation for generating quality content through their strong network of advocates, which makes them an ideal partner for a program that relies on building authentic review volume ahead of launch.”
BzzReviews Pro merges Bazaarvoice and BzzAgent’s best in-class capabilities, including:
- Quality Content: All reviews secured through BzzReviews Pro go through a dual moderation process by both Bazaarvoice and BzzAgent, including a round of human moderation, to ensure that the highest quality, authentic content is put in front of consumers as they make their purchase decision.
- Syndication Assurance: Prioritized services related to syndication to ensure these reviews are ready to display right in the online retailer channel in time for product launch.
- Enhanced Visibility and Insights: Clients receive an unparalleled view of the reviews generated through BzzReviews Pro, key metrics related to the campaign’s impact providing visibility to the most prevalent themes within the content, as well as insight into how it ties into their comprehensive BzzAgent and Bazaarvoice strategy.
- Client-customized Moderation Guidelines: Provides additional moderation capabilities for brands that are highly regulated, including those that have adverse event or off-label use reporting requirements.
“At dunnhumby, we are committed to putting the consumer at the center of all that we do, and this partnership makes it possible to support this vision by further amplifying consumer-to-consumer conversations about brands,” said Ben Cesare, Senior Vice President Business Development for BzzAgent. “BzzReviews Pro helps consumers make more informed brand choices based on the authentic reviews from like-minded consumers, and it helps brands bring their great innovations to market with support from those consumer conversations.”
Bazaarvoice is the world’s largest network of active shoppers, connecting more than one-half billion consumers monthly to thousands of retailers and brands that represent tens of millions of products and services. Online, in-store, and on mobile devices, Bazaarvoice’s technology platform engages consumers, increases sales, and protects loyalty through authentic ratings and reviews, Q&A, and brand-relevant photos, videos, and social posts. Interactions across the Bazaarvoice network yield insights on past, present, and future shopping behavior, enabling marketers to identify competitive advantage. For more information, visit http://www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice and LinkedIn at www.linkedin.com/company/bazaarvoice.
BzzAgent, dunnhumby’s advocacy marketing arm, helps the world’s largest brands activate influential consumers to drive sales. BzzAgent provides brand marketers with precise targeting and a powerful engagement platform to turn loyal customers into advocates. Proven measurement practices provide detailed analysis of key retail metrics, incremental sales, and ROI. BzzAgent has been a pioneer of word of mouth marketing since 2001. Today, its innovative technology and international network of content creators underpin powerful customer advocacy solutions.
dunnhumby is the world’s leading customer science company. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley’s, Macy's, Coca-Cola, Procter & Gamble, and PepsiCo. Learn more at www.dunnhumby.com.
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