Solowave Design Illustrates the Joy of Playing with Bazaarvoice
AUSTIN, Texas, January 12, 2017 — As one of the leading innovators in the design and manufacturing of outdoor playsets, Solowave Design strives to deliver exceptional recreation options, sold to consumers through distributors in a ready-to-assemble format. While increasingly popular, the challenge facing the entrepreneurial company was to make a significant impact in the marketplace with limited marketing resources. Solowave, which was acquired by KidKraft Inc., recently partnered with Bazaarvoice, Inc. (Nasdaq: BV), the consumer-generated content (CGC) solution provider, and its Bazaarvoice Curations platform to collect, manage and display consumer photos and other content.
"People love to post photos and videos of how their families enjoy our playsets, especially how they use them to encourage their children to engage in physical activity and imaginative play,” says Heather Stables, Director of Customer Experience at Solowave Design. “Bazaarvoice Curations makes it easy to share their content on social media, in retailer promotions and in other ways that expose our products to a wide audience of potential customers."
Bazaarvoice Curations enables brands to curate and display consumer-generated images, video and social content on their websites, retail sites and other marketing properties. Content can be captured from more than a dozen social networks including Facebook, Twitter, Instagram, Pinterest and YouTube – allowing Solowave’s happy customers to promote products naturally.
By partnering with Bazaarvoice for all their CGC needs, Solowave is now able to syndicate photos to the Bazaarvoice Network. They have seen the power of syndicating reviews to more than 5,000 global brands and retailers which has resulted in more than 2,000 reviews on retail sites, yielding more than 200,000 interactions with that content, and increasing sales in that channel. The CGC Solowave received has also helped them demonstrate the value of its products to retailers by improving its product installation instructions and creating a video addressing customer review questions regarding the installation. The company was then able to use these assets – as well as subsequent positive reviews – to address retailer concerns.
Being able to harness a wealth of social media content and display it on our client’s website where it can go to work delivering engagement, trust, and conversion, is the best way to allow satisfied shoppers to do the promoting for the brand,” said Sara Spivey, Chief Marketing Officer of Bazaarvoice. “What makes Curations such an effective tool is that it pulls images and feedback from customers, then tailors it to our clients marketing needs, allowing them to build engaging experiences on their site. That authentic voice has proven to drive sales conversions for forward-thinking brands like Solowave.
Bazaarvoice is creating the world’s smartest shopper network connecting more than one-half billion consumers monthly to thousands of retailers and brands. Our network enables Bazaarvoice's clients to engage consumers online, in-store and via mobile devices with industry leading solutions that include targeted advertising and authentic consumer generated content, such as ratings and reviews, curated photos, social posts and videos. For more information, visit www.bazaarvoice.com.
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