Epson Expands Global Deployment of Bazaarvoice Platform to Span 24 Countries
Global imaging leader focuses on increasing sales and product education by creating consumer connections.
AUSTIN, Texas – Nov. 28, 2012 – Global imaging leader Epson is deepening its strategic engagement with Bazaarvoice (NASDAQ: BV) by implementing Bazaarvoice technology in 15 additional countries. Building on the success of the social software in North America and Europe, Epson will now be able to capture, syndicate, and act on online word-of-mouth content in 24 countries1, including locations in Latin and South America. The expansion will give Epson improved ability to harness social data that can help improve marketing, sales, customer service, and product development.
“Epson continually looks for new ways to put customers at the center of our business, and Bazaarvoice has helped us discover that social content resonates powerfully with consumers globally,” said Ian Cameron, general manager, Global Web & Communications for Epson. “Bringing the customer voice to the forefront of our business in more locations around the world offers a tremendous opportunity to better meet our customers’ needs and enhance our brand.”
Epson has used Bazaarvoice technology since 2009 to facilitate consumer conversations across its brand sites as well as the Bazaarvoice network of global retail sites, social networks, and mobile devices. Offering Ratings and Reviews has helped Epson customers in the challenging process of researching their technology purchases and provided helpful tips on how to use them. This service not only improves Epson customer service, but the social data derived from these customer conversations will continue to provide Epson with intelligence that the global organization will use to optimize the marketing mix, and enhance product innovation.
Notably, the syndication of social content benefits both Epson and its retail partners. Epson syndicates consumer conversations about its products across partner sites such as BestBuy.com, OfficeDepot.com and OfficeMax.com, which allows the company to connect directly with more consumers, increase the volume of content—such as Epson product reviews—on its retailers’ sites, and fill information gaps at the point of purchase. In addition, both Epson and its partners achieve better search engine optimization (SEO) results by having a continual stream of fresh user-generated content on product pages.
“The consumer voice benefits companies like Epson who are willing to listen on a worldwide basis and make the findings an integral part of the business,” said Mark Riggs, general manager, EMEA, at Bazaarvoice. “This social data provides new insights into products, markets, and consumers for not just the marketing function but also for the executive, sales, customer service, and merchandising functions who can all use it to help make more informed business decisions.”
Epson is a global imaging and innovation leader whose product lineup ranges from inkjet printers and 3LCD projectors to sensors and other microdevices. Dedicated to exceeding the vision of its customers worldwide, Epson delivers customer value based on compact, energy-saving, and high-precision technologies in markets spanning enterprise and the home to commerce and industry.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 81,000 employees in 97 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. http://global.epson.com/
Bazaarvoice, a leading social commerce solutions company, assists clients in bringing the voice of the customer to the center of business strategy. With over 2,000 clients globally, including over half of the Internet Retailer 500, over 20 percent of the Fortune 500 and over one-third of the Fortune 100, Bazaarvoice helps clients to leverage social data derived from online word of mouth content to increase sales, acquire new customers, improve marketing effectiveness, enhance consumer engagement across channels, increase success of new product launches, improve existing products and services, effectively scale customer support, decrease product returns and enable retailers to launch and manage on-site advertising solutions and site monetization strategies. This online word of mouth content can be syndicated across Bazaarvoice's global network of client websites, shopper media sites and mobile devices, making the user-generated content that digital consumers trust accessible at multiple points of purchase. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Stockholm and Sydney. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
For all press inquiries, please contact:
Public Relations Manager North America
Tel: +1 (512) 551-6285
VP Marketing EMEA
Tel : +44 208 080 1112