Bazaarvoice Appoints New U.K. Vice President of Sales

London, UK – 06 June, 2013 – Bazaarvoice, Inc. (NASDAQ:BV) , the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today announced the appointment of Rudy Saldivar as vice president of Sales, U.K. Based in Bazaarvoice’s London office, Saldivar will be integral in leading the company’s sales teams across the United Kingdom.

Saldivar brings more than 16 years of international experience from the customer relationship management industry, having worked for a number of global leaders such as Oracle, BMC Software and more recently, Bloomreach.

Cedric Pech, general manager of Bazaarvoice EMEA commented: “It’s a hugely dynamic time for Bazaarvoice and the wider social landscape. The appointment of Saldivar is a strategic move and enables Bazaarvoice to accelerate its growth in the U.K. – the biggest opportunity in EMEA. We believe that Saldivar’s well-known ability to attract, develop and motivate great talent as well as his knowledge of the industry will be crucial in growing the Bazaarvoice business.”

“Bazaarvoice has a huge opportunity to grow its current client base of approximately 20 per cent of the EU IR 400,” said Saldivar. “We’re living in the age of the customer and never before has insight on what customers want been so accessible. As user-generated content continues to be shared online and offline, we can further drive our sales strategy to ensure that our customers and partners are fully supported.”

In addition to Saldivar’s appointment, Bazaarvoice has also employed Thibaut Ceyrolle as vice president of Sales for France, Belgium, Switzerland and Luxembourg; Paul McGrath as vice president of Sales, Central and Eastern Europe; and Mauro Trione as director of Sales, Italy. Bazaarvoice employs more than 790 people worldwide.

Notes to editor:

About Bazaarvoice

Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 400 million people view and share authentic opinions, questions and experiences about 70 million products in the Bazaarvoice network. The company’s technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty.

Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Stockholm and Sydney. For more information, visit, read the blog at, and follow on Twitter at