Bazaarvoice Names Toby McKenna as Senior Vice President, Global Advertising
AUSTIN, Texas, December 14, 2016 — Bazaarvoice, Inc. (Nasdaq: BV) today announced that digital advertising veteran Toby McKenna has joined the company in the new role of senior vice president, Global Advertising. Reporting to Liz Ritzcovan, chief revenue officer at Bazaarvoice, McKenna is responsible for overall leadership of Bazaarvoice’s global advertising business. She will be based in the company's New York City office.
McKenna joins Bazaarvoice from fan engagement platform Answers, where she was executive vice president and general manager, responsible for Answers.com global business including sales, editorial, revenue operations and new business. She has led digital sales and marketing teams for over 15 years; her experience spans across media, mobile, and e-commerce companies where she has been instrumental in growing the digital business for some of the world’s most recognized brands such as The New York Times, Priceline, American Express and Yahoo.
“Toby brings a wealth of digital media experience to Bazaarvoice and is the strategic, results-driven leader we need to continue to grow our global advertising business,” said Ritzcovan. “Her partnership and operational guidance will be instrumental as we scale this business with new products and deliver compelling, competitive differentiation that helps us acquire new clients and grow existing relationships.”
Bazaarvoice is creating the world’s smartest shopper network connecting more than one-half billion consumers monthly to thousands of retailers and brands. Our network enables Bazaarvoice's clients to engage consumers online, in-store and via mobile devices with industry leading solutions that include targeted advertising and authentic consumer generated content, such as ratings and reviews, curated photos, social posts and videos. For more information, visit www.bazaarvoice.com.
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