Bazaarvoice Names Sara Spivey as Chief Marketing Officer
AUSTIN, Texas, April 20, 2015 – Bazaarvoice, Inc. (Nasdaq: BV), the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today announced that Sara Spivey has joined the company as Chief Marketing Officer. Reporting to Gene Austin, chief executive officer, president, and director at Bazaarvoice, Spivey is responsible for overall leadership of Bazaarvoice’s global marketing programs, including demand generation, solutions marketing, brand strategy, and communications. Her position is effective immediately and she will be based in the company's Austin, Texas office.
“Sara is a strategic, results-driven marketing leader with the breadth and depth of experience we need to steer Bazaarvoice’s marketing strategy and build our position as a critical component of our clients’ customer experience and competitive insights initiatives,” said Austin. “Her guidance will be instrumental as we scale our demand generation for new products, raise our brand visibility in additional vertical industries, and deliver compelling competitive differentiation that helps us acquire new clients and grow existing relationships.”
“Bazaarvoice is an innovative company that is well positioned to become the clear market leader as more companies leverage consumer-generated content to improve brand strength, business performance, and bottom-line results,” said Spivey. “Over the years, I’ve watched Bazaarvoice grow through a combination of powerful technology, unparalleled domain expertise, and true passion for helping clients succeed. I’m excited to now be part of the team as we work to engage more closely with our clients and broaden our market footprint through current and forthcoming products.”
Spivey brings to Bazaarvoice more than 30 years of marketing, strategy, and leadership experience with industry-leading organizations. Most recently, Spivey served as CEO of InReach, a provider of online continuing education management solutions, a role preceded by her tenure as chief marketing officer for Convio, a provider of constituent relationship management software and services to nonprofit organizations. Prior to that she was vice president, Marketing and Business Development at rPath, Inc. and earlier served as vice president, Worldwide Sales, Strategic Account Alliance Development for Advanced Micro Devices. Spivey began her career with Hewlett-Packard before joining Quantum Corporation, where she held a number of roles including vice president, Marketing for the Network Attached Storage Division.
Active in the Austin community, Spivey serves as vice chairman of the board of directors for Girlstart and is an adjunct professor in The Bill Munday School of Business at St. Edwards University. She is a graduate of the University of California, Davis, and also earned an MBA from The Amos Tuck School of Business Administration at Dartmouth College.
Bazaarvoice powers a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 700 million people view and share authentic opinions, questions, and experiences about tens of millions of products in the Bazaarvoice network. The company’s technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North America, Europe and Asia-Pacific. For more information, visit http://www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
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