Bazaarvoice Names Liz Ritzcovan as Chief Revenue Officer
Digital industry veteran to lead Bazaarvoice’s global sales organization
AUSTIN, Texas, December 2, 2015 — Bazaarvoice, Inc. (Nasdaq:BV), the world’s largest network of active shoppers, today announced the appointment of Elizabeth “Liz” Ritzcovan to Chief Revenue Officer effective December 7th. Reporting to Gene Austin, chief executive officer, president and director at Bazaarvoice, Ritzcovan is responsible for overall leadership of Bazaarvoice’s global field sales organization, including direct sales, market development, sales operations, pre-sales solution consulting and business development. She will be based in the company’s New York City office.
“Liz is a results driven, proven sales leader with the breadth and depth of experience we need to expand Bazaarvoice into new markets and build upon our position as the leader in delivering software and services to amplify the voice of the consumer, “said Austin. “Her guidance will be instrumental as we continue to build upon our capabilities to deliver value to thousands of brands and retailers as well as to consumers, delivering the valuable content they need to make informed purchase decisions wherever and whenever they need it.”
“Bazaarvoice is an innovative company that is well positioned to expand upon its market leadership in leveraging consumer generated content to improve brand strength, business performance and bottom line results,” said Ritzcovan. “I am excited to be a part of the team as we work with both current clients and new prospects to deliver that content through even more products, services and channels.”
Ritzcovan brings to Bazaarvoice more than 20 years of print, digital media and software sales experience with industry leading organizations. Most recently, Ritzcovan served as the global chief revenue officer at Sizmek, a leading open ad management platform company for multiscreen campaigns, a role preceded by her tenure as chief revenue officer at Parade Media Group. Prior to that she served as vice president, strategy and marketing solutions at Yahoo!, Inc. and earlier served as vice president, corporate sales and marketing, digital, for Time, Inc. Ritzcovan started her career in print media, where she held a number of roles with Conde Nast Publications, Miller Publishing and H & H Publishing.
Active in the New York community and industry, Ritzcovan serves as a strategic advisor to DigiFSi, a start up for digital coupon solutions as well as Splashes, an all natural beverage start up. She also serves as an executive member of the Advertising Women of New York. Liz is a graduate of the University of New York at Potsdam.
Bazaarvoice is the world’s largest network of active shoppers, connecting more than one-half billion consumers to thousands of retailers and brands that represent tens of millions of products and services. Online, in-store, and on mobile devices, Bazaarvoice’s technology platform engages consumers, increases sales, and protects loyalty through authentic ratings and reviews, Q&A, and brand-relevant photos, videos, and social posts. Interactions across the Bazaarvoice network yield insights on past, present, and future shopping behavior, enabling marketers to identify competitive advantage. For more information, visit http://www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
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