Bazaarvoice and Google Extend Relationship to Enable +1 Button for Commerce Websites

Bazaarvoice allows clients to add the Google +1 button to their product pages

Bazaarvoice today announced that it has extended its strategic relationship with Google to help consumers and brands benefit from Google’s innovative +1 capabilities. Google and Bazaarvoice inked an industry-first partnership with SyndicateVoice™ for Search, which was launched at the 2010 Bazaarvoice Social Commerce Summit and brought product reviews to Google search and ads. Recently, SyndicateVoice™ for Search was extended to include Google Shopper for mobile access to reviews, including reading product reviews while in store. Bazaarvoice is teaming up with Google once again to help brands and consumers continue to use social content to find the products they need.

Through the relationship, Bazaarvoice can now implement the Google +1 button for its global client base, empowering consumers to recommend millions of products that they love – right from product pages. These recommendations from consumers, or +1’s, can help friends and contacts find the right product more effectively on Google search. By implementing +1 buttons, Bazaarvoice clients gain important new social insights and a way to drive new marketing value and customer acquisition. Golfsmith and PETCO will be among the first clients to integrate the +1 button through the Bazaarvoice platform.

“We’re pleased to offer the +1 button across our site as part of our integrated social strategy to drive as much value as possible for our customers and our business,” said Jamey Maki, Director of E-commerce and Online Experience at Golfsmith. “This new feature is yet another key step in our overall multi-channel social marketing and social commerce strategy.”

“The next evolution of social brings our friends and peers into every decision we make, and we’re excited to partner again with Google to allow consumers to interact with leading brands through search in ways never possible before,” said Brett Hurt, founder and CEO of Bazaarvoice. “The world’s biggest brands turn to Bazaarvoice for the social data, analytics, and insight to make better business decisions. It is a sincere pleasure to continue to advance our relationship with Google to ensure that our clients are always on the cutting-edge of marketing and business in this new era of digital word of mouth.”

Integrating the Google +1 Button Through the Bazaarvoice Platform
Through the Bazaarvoice social platform, clients can implement Google’s +1 button to empower shoppers to recommend products and pages while they are viewing them. +1 recommendations appear on Google search, helping brands to stand out in this critical marketing channel with the content that matters to shoppers – word of mouth from their friends, contacts, and peers. These engagements may also increase search visibility and click-through rates, and deliver data and intelligence that help consumers and companies get smart in a way that was never possible before.

As of April 30, 2011, Bazaarvoice served eight of the 10 most valuable U.S. retail brands and was the #1 provider of customer reviews to the 2011 Internet Retailer 500, helping brands gain unparalleled insights into their customers. Bazaarvoice has served more than 200 billion impressions of authentic, customer-to-customer conversations worldwide.