Monday, February 6, 2012
With thousands of “friends” on Facebook and a constantly connected lifestyle, you’d think the Millennial generation would trust their friends above all else. However, when it comes to making purchase decisions, young people are more likely than older generations to trust complete strangers as much as their friends – and they strongly feel that that companies should go beyond Facebook and Twitter to offer more ways for them to share opinions and experiences online.
Thursday, February 2, 2012
In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.
Thursday, February 2, 2012
Bazaarvoice released an awakening infographic designed to help businesses better understand the millennial customer aka the digital native.
Thursday, January 26, 2012
Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine's Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, according to a new study scheduled for release Monday titled "Talking to Strangers."
Thursday, September 15, 2011
Everyone loves a compliment – especially marketers, who light up when people say great things about their brand or products.
But even the most beloved products attract disparaging comments. Customers might not understand how your product is supposed to work, or perhaps they had the wrong expectations based on your marketing copy – or maybe they just really don't like your products. But whatever the source, one thing is certain; if you open the door to customer conversations, you will attract the occasional one-star review. And you should be grateful when you do.
Thursday, September 8, 2011
In a recent interview with Texas Enterprise Senior Editor Renee Hopkins, Bazaarvoice founder and CEO Brett Hurt offered his take on how he has managed to consistently stay ahead of technological trends. The key, he says, is passion.
Thursday, September 8, 2011
In a recent interview with Texas Enterprise Senior Editor Renee Hopkins, Bazaarvoice founder and CEO Brett Hurt offered his take on how he has managed to consistently stay ahead of technological trends. The key, he says, is passion.
Thursday, September 1, 2011
One of Estée Lauder's favorite sayings was “Tell-a-phone, tell-a-graph, tell-a-woman,” based on her strong belief that once a woman tried and liked a product, she'd share it with friends. This conviction led Mrs. Lauder to pioneer the “free gift with purchase” tactic so popular in cosmetics marketing to this day. And it also shows she would have been a strong believer in the social media strategy her namesake corporation is employing today.
Thursday, September 1, 2011
Since 2008, Rubbermaid has been using social commerce service provider Bazaarvoice's Ratings & Reviews program, which allows customers to comment and post reviews of the company's products on its site, as well as syndication of the reviews to retailer sites like Walmart.com.
The company's marketing team decided that with the growing importance placed on these reviews of CPG products, Rubbermaid should incorporate the voice of the consumer into its traditional print advertising and offers as well.
Thursday, August 11, 2011
Bazaarvoice founder and CEO Brett Hurt sits down with CBS MoneyWatch's Sarah Lorge Butler to share four tips for gleaning useful (and authentic) information from online customer reviews.
