Everyone loves a compliment – especially marketers, who light up when people say great things about their brand or products.
But even the most beloved products attract disparaging comments. Customers might not understand how your product is supposed to work, or perhaps they had the wrong expectations based on your marketing copy – or maybe they just really don't like your products. But whatever the source, one thing is certain; if you open the door to customer conversations, you will attract the occasional one-star review. And you should be grateful when you do.
